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Product Philosophy

Cross Stitch Patterns Online is about more than selling patterns. We are also about an awesome shopping experience, 24/7 access to your charts, and supporting content that enriches your creative expansion.

Home > About > Our Product Philosophy

We believe that the role of our cross stitch patterns, eBooks, and stitching tutorials is to help people unleash their creative potential through embroidery, decorative sewing, and needlework.

Our job is to support you along your creative journey and help you gain the skills you need to make beautiful things you can actually use, gift, or sell.

Buying patterns from us

Your cross stitch journey with us begins with high quality patterns that display consistently on any digital device, and a seamless shopping experience.


Our PDF charts are beautifuland easy-to-use on digital devices. They can also be printed out at home.


You’ll never lose a pattern with lifetime access to your purchases 24/7. Grab your pattern within seconds of purchase.


Your download pack includes both full-colour and black and white charts, in a range of sizes.

Pattern Keeper

Our patterns are verified and tested in the Pattern Keeper App. Look for the extra PK chart in your download pack.

We publish new patterns in our online shop every single week and offer a wide range of vintage and contemporary designs, as well as full coverage replicas of fine art. We collaborate with artists and pattern designers from all over the world so there is always something new to discover.

Supporting products

If you’re keen to learn new stitching techniques or tackle more advanced projects we publish a wide range of supporting content that can be accessed 24/7 from any digital device.


**COMING SOON** Cross stitch pattern ebooks and detailed instruction guides you can transfer between devices or print at home.


**COMING SOON** Video tutorials that teach you how to make beautiful things or even design your own patterns.

Your PDF cross stitch patterns and eBooks are available for download immediately after purchase. We have a dedicated support team who are on hand to answer questions and sort out any problems.

Unpacking our product philosophy

We don’t just sell digital cross stitch patterns. In fact the actual patterns are just one component of our complete product philosophy. We believe your shopping experience, our support desk, and our instructional content is just as much a part of the product.

Everytime you visit our website we want you to have:

  • Access to the latest artists and designers.
  • Seamless shopping.
  • Secure payments in your own currency.
  • Fully supported digital products.
  • Courses to guide you on your journey.
  • Pathways into pattern design.
  • A platform to monetise your own creative work.

Cross Stitch Patterns Online is here to change the way people buy and sell cross stitch patterns and to support the next generation of needlework designers. Maybe that’s you.

Cross Stitch Patterns Online

Selling cross stitch patterns online is just one step in our own creative journey. We have a vision of an international cross stitch community, connecting and supporting each other.